WPP today announces the acquisition of Village Marketing in North America, the industry leader in influencer marketing and creator economy partnerships.
Founded in 2013 by Vickie Segar, Village Marketing has 150 employees and was specifically created with the vision of building brands in a social media and mobile first world. It was one of the first creative firms to fully honour the unique impact of creators and has led creative campaigns for some of the foremost consumer brands of the last decade, including Equinox, Nike, Netflix, The Farmer’s Dog, Boll and Branch, Honest Co., Tommy John, SoulCycle, and many others.
Click here to read the press release
