Kantar, the world’s leading marketing data and analytics company today entered into an agreement for the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions. Under this agreement, Kantar Public would establish itself as an independent business and become one of the largest global specialist evidence and advisory businesses to government and the public realm. Trilantic Europe will partner with the management team to deliver Kantar Public’s next phase of purpose-based growth to create a better public realm. Kantar Public currently employs more than 700 people in over 20 countries.
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Target – KANTAR PUBLIC UK LIMITED
Buyer – TRILANTIC CAPITAL PARTNERS LLP
Seller – THE KANTAR GROUP LIMITED
