Gimv announces the creation of Olyn Group

Gimv invests in a newly created performance-based digital marketing group focused on omnichannel customer engagement, named Olyn. As brands have become increasingly digital and consumers have made omnichannel purchasing part of their regular shopping behaviour, Olyn provides solutions to increase sales through the acquisition, conversion and reactivation of prospects. The group relies on a strong expertise in data, content creation and customer experience.

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