Boston, June 21, 2022–Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, today announced an agreement to merge, creating a ground-breaking AI-powered sales intelligence and go-to-market platform. Great Hill Partners, a private growth equity firm that invests in high-growth, disruptive companies, has invested €180m to support the merger and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth. Great Hill also committed an additional €50m for the combined company to pursue strategic acquisitions.
Target – Liidio Oy (Leadfeeder )
Buyer – Echobot Media Technologies GmbH
Seller – Shareholders